Tuesday, September 12, 2017

Building a mailing list

Right now, I'm working hard on two projects: finishing a new John Tall Wolf novel and building my mailing list. Writing a new book is always fun, even if it's challenging. Doing the business end of publishing isn't really fun but it keeps the revenue coming in, which lets my wife and me sleep easy at night. That and indulge in non-essentials like buying tickets for plays in Chicago.
Why build a mailing list?
Because when you have a new book to release it helps to have a ready audience of people who'd like to buy it. And how do you build a mailing list? Well, one way is to give away a free book to show you can write a good story. Then people will buy other books you've written, especially if the book you give away is the first in a lengthy series as my novel "The President's Henchman" is.
Giving away a book isn't as easy as it might sound. It helps to have good reader and mass market reviews. I've got those things, but you still have to let people know the book exists. To do that, you have to advertise. My main ad outlet is on Facebook. Since last June, I've added 2,000 names to my mailing list.
That's not bad, but the writer who introduced me to Facebook advertising has 75,000+ names on his list. Being the competitive guy that I am, I want to get to 100,000. I figure there are at least that many people who will enjoy my books. Wouldn't be surprised if there are a million. So I'm going to have to work harder to achieve my business goal.
The next question is, what's the best way to keep the readers who sign up for your mailing list? Some people suggest that you have to email the people on your list frequently. I'm very uneasy about that.
My point of view is to let people know when I have something substantive to say. I don't want people to see an email from me and think it's something inconsequential they don't want to bother with.
So what I'd like to know, from anyone who'd care to comment, is how often, or infrequently, would you like to hear from me via email? Only when I have a new book nearing completion? When I might post a free short story to read on my website? When I announce my retirement? Just kidding about that last one.
Seriously, though, I'd appreciate some guidelines from my readers. Any help you offer will be seriously considered.
Of course, email is one thing, but if I feel a need to spout on some subject, I'll just post it here and on Facebook with no advance warning.

Friday, August 18, 2017

The Latest on Jim McGill

It's time to provide some feedback to all the readers who have been kind enough to either buy or download "The President's Henchman," Jim McGill novel #1.
First of all, your numbers are growing, for which my co-publisher Catherine and I are very grateful. Unlike the cliché attached to many writers — that we're neurotic wretches afflicted by creative constipation — I have a grand time when I sit down at my keyboard. I live my stories as I write them. It's a vicarious experience, of course, but it's also intimately personal as it occurs within my mind.
The only thing that comes close to the joy of writing for me — other than spending time in the company of my wife and daughter — is hearing from readers that I've provided them with a good time. Reading a good review on a McGill book always brightens my day.
McGill has actually been around for quite a while now. I wrote the manuscript for "The President's Henchman" in 2003. That was back in the days when I was traditionally published, and well before Amazon came up with Kindle Direct Publishing. The publisher who brought two of my books to market, Bantam Books, rejected TPH. So did many other big name publishers. They didn't see a market for the book.
So I put Jim McGill on the shelf but never put him out of my mind. A number of years went by and a small regional publisher showed interest.
Sorry to say, things didn't work out. I got the rights back, and Jim McGill had to wait patiently once again. His time came when Amazon let authors publish their work independently through Kindle Direct Publishing.
Catherine and I jumped at the opportunity. Using a BookBub promotion, TPH shot up to #6 in the overall Kindle Paid Store. That was early last year, 2016. Then BookBub decided to emphasize traditionally published books and Catherine and I started to advertise on Facebook a couple of months ago. We were following the lead of an English writer named Mark Dawson.
Thank goodness for Mark. Before we advertised on Facebook, we had 550 people on our mailing list. Now, in a matter of weeks, we're closing in on 2,000. We had 1,600 followers on BookBub. Now, we're close to 2,000 there also.
For comparison, Mark has 75,000+ people on his mailing list. So we have a lot of room to grow, and we intend to do just that. We feel, with good reason, we think, that there are many more readers out there who would enjoy McGill's exploits just as much as you have.
So please spread the good word, not just for me but for any author whose work you enjoy. As readers/consumers, you have tremendous power. Amazon and every other smart retailer want as much feedback from you as they can get. So, please, when something — like a good book — really pleases you, write a brief but glowing review.
That's the surest way to get more of what you like.
I'm working on a new John Tall Wolf novel right now. If all goes well, there will be a first post-White House McGill book out next year, as well as some new heroes (and villains) for you to meet.
Thanks again for being a friend of McGill.

Tuesday, July 11, 2017

Finding common ground

In 2003, I wrote a screenplay called Let's Play Two. The storyline has the team payroll of the Chicago Cubs being stolen by a computer hacker. The team owner is in a financial bind so he can't come up with more money. The hacker who took the payroll says he'll pay each player the highest salary that Cubs' hero Ernie Banks made — a pittance by contemporary standards. Nonetheless, the team pulls together and wins the World Series in the seventh game against the New York Yankees — in a blizzard, Chicago weather being what it is.
Only 13 years later, the Cubs did win the World Series, a product of brilliant management, terrific player acquisition and coming together as a team.
That made me wonder if it would be possible to bring the American voting public together for our common good. There's so much that divides us, could any idea unite us? I think there are a few things. I'll write about one today and another next week.
In my Jim McGill novel, The Last Ballot Cast, McGill is subpoenaed to appear before the House Committee on Oversight. The committee's chairman doesn't like McGill's attitude and McGill is threatened with being found in contempt of Congress.
McGill's too tough to be scared by that threat, and he asks why any American might be found in contempt of Congress but Congress can't be found in contempt of the American people.
A reporter later asks McGill what the grounds might be for Congress to be found in contempt of the American people.
He responds, “Failure to do their jobs.” Then he elaborates, "Over the course of a calendar year, has the unemployment rate gone down? Has the number of jobs paying a living wage gone up? Has the number of people with substantial health insurance gone up? Has the number of people using emergency rooms for their medical needs gone down? Has the number of U.S. made manufactured goods gone up? Has the number of imported manufactured goods gone down? Has the number of students graduating from high school gone up? Has the number of dropouts gone down? Has the number of admissions to colleges, universities, technical and trade schools gone up? Has the amount of student debt gone down? Has the number of cops on patrol gone up? Has the number of crimes against persons and property gone down? Has the number of people working their way out of poverty gone up? Has the number of whining fat cats gone down?
"If Congress failed in two or more areas of critical concern they would, de facto, be cited for contempt of the American people. Every member of Congress would have his or her pay reduced by twenty-five percent, they would receive no pension contribution for that year or health care coverage for the following year and members of the leadership would be confined at minimum security prisons during Congressional recesses.
How, he was asked, would such a situation come to pass?
“Congress would have to pass a law,” he said.
After the reporters all laughed, McGill added, “The voters could make Congress do that, if they wanted.”
So what do you think? Is this an idea voters spanning the political spectrum could get behind? I think so.